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Popularité

La popularité est une évaluation communautaire de chaque livre calculée sur une échelle de 0 à 100.

Cette évaluation repose sur une agrégation de diverses quantités qui reflètent la vie de chaque livre au sein de la communauté des lecteurs. Cette vie s'exprime en fréquence de lecture, nombre d'étagères publiques et privées dans lesquelles le livre est présent.

Un calcul 'propriétaire' mélangeant ces quantités restitue sous la forme synthétique d'un score l'aura collective du livre.

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"Business Strategy: an introduction" is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed.

The following features are included:

This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.

Business Strategy

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An Introduction

"Business Strategy: an introduction" is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics address

Voir toute la description...

Auteur(s): Campbell, David • Stonehouse, George • Houston, Bill

Editeur: Taylor & Francis

Année de Publication: 2002

pages: 501

Langue: Anglais

ISBN: 978-0-7506-5569-9

eISBN: 978-0-08-047634-6

Edition: 2

"Business Strategy: an introduction" is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics address

"Business Strategy: an introduction" is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed.

The following features are included:

  • A comprehensive introduction to the subjects of business strategy and strategic management
  • Complex issues explained in a straightforward way for students new to this topic
  • Student friendly learning features throughout
  • Case studies of varying lengths with questions included for assignment and seminar work
  • A discussion of both traditional theory and the most recent research in the field

This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.

Voir toute la description...