
Customer Value Management: A Guide for Your Journey to Best-practice Processes outlines the components of customer value management (CVM), provides readers with a practical approach to implementing a successful CVM program that enables the voice of the customer to resonate, and helps determine how to deliver superior value to customers.
Auteur(s): Hafiz, Khalid • Hendricks, Scott
Editeur: APQC American Productivity & Quality Center
Année de Publication: 2001
pages: 87
Langue: Anglais
ISBN: 978-1-928593-52-2
Customer Value Management: A Guide for Your Journey to Best-practice Processes outlines the components of customer value management (CVM), provides readers with a practical approach to implementing a successful CVM program that enables the voice of the customer to resonate, and helps determine how to deliver superior value to customers.